Promotional Products work!

They build brand awareness and reinforce the brand message in a way no other media can.

Take a look at your desk. How many branded items do you see? The mug that you use to drink your daily cuppa;- who’s brand is splattered all over it? How many times during the day do you pick it up? Look at it? Every time you do, the brand name is registering in your subconscious, even if you do not realise it! What about the pen you write with?

What are the benefits?

Research conducted by Source-e in April 2007, shows that:

• 92% believe branded promotional merchandise increases company brand awareness
• 76% say they can name a brand or company/organisation featured on a promotional merchandise on their desk without having to look for confirmation.
• Over half (52%) purchased from companies branded on a Promotional merchandise on their desk.
• 82% would keep a merchandise item they were given, rather than give it away!

The top 5 branded merchandising items that people would keep on their desks are:

• Pens
• Calendars
• Mouse mats
• Mugs & Post it notes

If you haven’t tried promotional products  as part of your marketing mix, why not give it a try today?